Why register a domain name?
A domain name makes your site unique. It gives the site its own name. The domain name looks good on your business card. A good domain name says: “I am a serious website” and “I am a serious business”.
The domain name shows your seriousness with the website and what it really means to you. Of course, taking into account the low prices for domain names, today it is not so surprising to have a domain name for you, your business and also for your cat and dog.
Therefore, using a second-level domain or directory within your host, you do yourself a disservice. It does not matter that your website is the best, that it provides the most advanced and up-to-date information, or that your business is one of the best in its field. If your website does not have its own domain name, then its credibility will immediately fall, as well as its chances of successfully performing its functions. Why? Because nowadays, Internet users are more savvy. They know more about the Internet, including the fact that websites with their own domain name are more trustworthy.
Another benefit of owning a site’s domain name is that it doesn’t matter which company it is hosted for, because the address of your site will be the same (for example: www.Yourdomain.com). Links to your site will always work, since the address of your site will not change. In addition, the address of ‘Your domain.com’ is much easier to remember than ‘www.domainhost.com / Vashsayt’ or ‘Your subdomain.domainhost.com’.
What makes your domain name good?
A good domain name is easily remembered. This usually means that it is short, i.e. consists of one – two words, using as few characters as possible (usually no more than 12 characters). Also, it should be such that it can be easily written.
A good domain name attracts attention. It can be funny, elegant, strange, it can also be the name of your company, which is even better, since it will be easier to associate with your company. This can have a beneficial effect on the brand.
A good domain name also performs descriptive functions. It says something about your business. It awakens interest. It requires attention. It describes and identifies your business.
Good domain names should be easy to spell and pronounce. They should please and be rhythmic and melodic. Because of this, they are easily remembered and stand out from the crowd.
How many domain names do you need for one type of business?
Once you have made a list of good domain names that suit your website, you have a choice: register one of them (the best) or register as much as you can afford.
What? Register more than one domain name? Well yes! There are reasons for this. For example, you might want to register not only .com, but also the .net and .org versions of the best domain names that you came up with so that none of your competitors can use them. For the same reason, you should register other valuable domain names that you come up with.
A company must register as many domain names as it can afford. Finding good domain names is becoming more and more difficult, so by registering them today, you guarantee that you will own them, not your competitors.
You will not need to use all your registered domain names. In fact, it is usually better to use only one domain. You register other domain names only to make it more difficult for your direct competitors to find a good domain name.
Search engines and domain names – domain names written with a hyphen
Search names written with a hyphen became popular after people noticed that search engines take into account the keywords that appear in the domain (as well as the address in general).
Search engines consider only those keywords that are separated from each other. If the domain looks like this: the key word is the 1 key word and the 2 key word is 3.com, then the keywords will not be noticed by the search robot, as it will think that it is one word. If the domain name looks like: keyword1-keyword2-keyword3.com, then the search robot will notice every keyword.
Domain names hyphenated and rich in keywords have become very popular, but their prosperity is coming to an end. Search engines have noticed that people have begun to abuse this property of their algorithm. Therefore, they no longer attach such great importance to keywords found in domain names. Nowadays, the use of domain names written with a hyphen and rich in keywords no longer brings such advantages as before.
However, in general, keywords in domains written with a hyphen still have some (very small) weight. One of the drawbacks is that it is difficult to pronounce and write domain names written with a hyphen: ‘keyword1 hyphen keyword2 hyphen keyword3’ it’s not so easy to say to someone compared to ‘
In addition, domain names containing a hyphen look less professional than they are, but without a hyphen. How many large and successful companies write the domain names of their sites with a hyphen?
Also, it is easier for the average user to print a domain name without a hyphen than a domain name containing a hyphen.
The use of dashes in a domain name is not a very wise decision, and never has been. If you have no serious reason to use a hyphen, for example, the name of your company is written with a hyphen, I really believe that * not * using a hyphen in a domain name is your best solution. You register a domain name so that it is used by people, and not so that it performs other functions. Domain must be optimized for people, not for search engines!
Register via host?
For hosts, offering services such as domain name registration is commonplace. For them, this is a great opportunity to increase sales to customers who do not yet have their own domain name.
Unfortunately, some unscrupulous hosts register domains in their own name, which makes them the owners of the domains you pay for. If then for any reason you want to change the company that provides you with hosting services, then you will be surprised when you cannot do this, since your current host is the owner of your domain name.
Previously, such things were more common, but such cases happen now. I usually recommend using the services of a specialized and well-known registration office, rather than the services of your hosting company. Of course, most hosts will not agree with me, but I think that from the consumer’s point of view this is the best solution.
Is the higher price a guarantee of quality?
Unlike many other types of business, the expression “you get what you pay for” does not apply to such a business as domain name registration. Strange, but true! Truly expensive domain name registrars usually do not provide better services. Or rather, their services are often even the worst quality. How can this be? Well, there are other reasons for setting higher prices.
For example, the registrars, who were the first to enter the market for these services, provide more expensive services than newcomers to this market. The reason is that even at such high prices, a large number of customers use their services just because they are widely known.
Another reason may be that they have already registered a large number of domain names. Since the domain name registration must be renewed after a certain period of time and people prefer to update the registration using the services of the company with which they registered their domains for the first time, even with high prices, such companies can receive a significant number of orders for updating domain name registrations.
If we do some small mathematical calculations, we will see how these things work. If the company’s profit is $ 2 from registration, which costs $ 7, then if the same company will register domain names for $ 20, then its profit will be about $ 15. A company that has already set the price at $ 20 would have to register domain names 7 times more than it has already done to keep the current amount of total profits.
Any marketer will tell you that it is not enough to simply lower the price to $ 7. This is a complex process that involves positioning and trading skills.
Also, a company that currently provides expensive services would have to do a lot of work in order to reposition itself as a ‘budget’ registrar. In addition, all intelligent marketers know that the struggle for price should not be the main goal. Any other company can offer a price that is lower than yours at any time. You sell an image, a special technology, value-added services, and other that you can use to more than offset higher prices.
The company positions itself as more expensive and upscale only once, and then it rarely changes its image to ‘cheapest in the market’. Extremes are market niches; expensive goods are a profitable market niche.
But the real problem is that these expensive, often experienced ones, registrars usually provide worse services than newer and cheaper companies. In addition, they change slowly, sometimes simply because the larger the company, the greater the inertia.
Dear registrar does not mean that he is better than others. In order to find a good registrar, you need to find a company with a good reputation, one that properly treats your customers. Price should always be not the first criterion, but the second.
Having a domain name is required for every serious website. At today’s prices you have no excuses. However, before registering, you should seriously consider choosing the right domain name. Good domain names should be short and easy to remember. Always remember that people will see and use this domain name. Domain names exist for people, not for something else.