When participating in hosting forums, I too often read about resellers who are looking for a new hosting provider for their business, while waiting for a response from the hung server on which they are currently hosted. The usual quite story. What foreshadowed the golden mountains turned out to be simply cheating, and what was initially a super-service slowly but surely rolled downhill until, at one point, everything just got out of control. Under pressure from their own clients, these resellers must quickly find a new hosting provider, otherwise they risk losing all of their overworked customers!
In 99% of cases, this bitter grief could have been avoided, but very few resellers are able to intelligently search for hosting. Very few realize that finding hosting companies selling hosting accounts because they want to be resellers is not difficult in general. There are literally thousands of hosting companies offering similar accounts!
What is really difficult is to find a reliable hosting company that has plans for working with resellers, which will provide you with the maximum degree of flexibility, while keeping prices at such a low level, which is possible from the point of view of common sense. This publication, if you read it carefully, should help to achieve enlightenment in the brain, even from the most experienced reseller.
So, as you may be aware of, or maybe not, reseller accounts are a cool thing, first of all for web designers who want to act as hosts for their clients’ sites, for all who have their own websites. and for those who want to do business in the field of web hosting.
This publication does not contain consultations for average resellers, it is based on the desire to explain how to grasp the most tasty morsel, rejecting any compromises; This publication will enlighten the reader on how to maximize changes in the search policy of a hoster who wants to cooperate with resellers, with whom it will make sense to cooperate for a long time. If you are a reseller, then it is not easy for you, and it is undesirable to change your hosting provider. Ideally, you generally would not be well faced with such a need. At least until you need a dedicated server!
So, let’s understand slowly, step by step.
The main reason for which resellers are not satisfied with their providers, is, apparently, downtime. Protracted, repetitive downtime is often combined with low productivity during the uptime and lack of timely support, which forces resellers to look for a new home.
It should be noted that in the long run, for any hoster, periodic downtime is unavoidable. A 100% uptime cannot be ensured even theoretically. Hard drives fail from time to time, DDOS attacks happen, and all that a hoster can do is react and minimize negative impact. In addition, there are scenarios that go out of control and slow down the entire server. Any of the specified events v and many other v can occur and will occur with any hoster.
What matters is how a company resolves such problems, how quickly and efficiently they respond to such alarm calls. The only way to find an answer to these questions before you start working together is to obtain information from reviews sent by their clients on the Internet for free.
Those Honest Hosters I chose received positive feedback all over the Internet. As you probably already know, I highly appreciate web hosting forums, because the reviews in them, as a rule, are much more meaningful and more reliable than anywhere else.
Support is a very important part of a hosting package at any level: shared, reseller, dedicated server, etc. However, if for a small website on a shared account, support should rarely be lightning fast, then for a reseller who has, say, dozens of customers on his own neck, support should be provided at any time and be very fast. 24/7 support seven days a week is essential.
Many webmasters and resellers believe that having a phone number is a definite necessity, and argue that they would never deal with a hoster who does not provide a phone number. I must say that talking to someone on the phone can be more informative than periodically slapping the keys and then waiting for an answer. A phone number with the ability to call free v is even better!
So, I was talking about support … In the event of a server failure, waiting for a response should not last for hours, or even days. You need answers to come to you within a few minutes. Conversation in live mode using various means will eradicate this problem. Phone, chat, instant messaging – this is what needs to be available in order to provide high-class support.
However, not only that, but the support itself must be really useful. Your questions deserve clear, specific answers. If this requirement is not fully met, then all this will be just a waste of time. Your time and your customers time! The decision to start cooperation should not be taken blindly, contact the hoster first and ask him pre-sales questions and analyze what is what.
The secret door to realizing how issues are being addressed is support forums, which I value more and more lately. All the best hosting providers organize support forums where you can contact current customers, send pre-sales questions, read how problems were solved earlier, etc.
The main differences between accounts of resellers It
goes without saying that reseller accounts differ in terms of size (volume and / or traffic) and other parameters. There are differences in price, but in my list the price is at the bottom of the list of priorities. Only with other things being equal, it will be reasonable to base your choice on the basis of price.
Since some differences, such as traffic / volume, are striking themselves, I won’t bother you with talking about them. I will focus on the other most important differences between reseller accounts.
Allow resellers to exceed limits
There are hosters that allow resellers to exceed the limits set for their accounts (traffic and volume), as well as hosters that do not allow this. The prices of those that do not allow exceeding the limits are usually lower, therefore from this point of view it is a kind of concession on their part. You can cooperate either with the hoster, which allows you to exceed the limits, and pay at the same time more, or with the hoster, which does not allow this, and pay a little less.
Of great importance is the likelihood that the situation may spiral out of control. I believe that exceeding the limits can be carried out wisely, but only under certain circumstances. In fact, the reseller is unlikely to be able to exceed the limits wisely, since such an excess is a consequence of the law of large numbers.
One way or another, if each reseller exceeds the limits uncontrollably, one day the server may be drowned out by the load. If, in an effort to survive, to be profitable and competitive, your business relies on exceeding the limits, you need to change your prices.
There are all the reasons why in the medium and long term it is best to choose a hosting provider that does not allow exceeding the limits at the reseller level. To be successful in business, you need reliability like air. Clients put up with periodic downtime, but none of your customers will long tolerate too frequent downtime due to server overload.
As I said at the very beginning, the focus here should be on ensuring that the new hoster becomes your home for a long time. Changing the host every two months – the phenomenon is not normal. Ideally, you should not have to change hosters, at least until you need a dedicated server, or even if you have such a server.
In order to keep the situation under control, many hosters that allow exceeding the limits at the reseller level limit the number of domains / websites that the reseller may want on the account. For example, HTTPme previously allowed exceeding the limits and an unlimited number of domains. However, in order to ensure long-term survival, Robert, the former owner known on the WebHostingTalk.com forum as Ossie-Bob (AussieBob), had to impose a limit on the number of domains that could be picked up on all new reseller accounts, while strict control was established for accounts with malicious exceeding of limits, and at a certain v non-advertised one – the level was sent to them, please switch to large accounts.
Some of the resellers created chaos in excess of the limits and, if this had become a trend, the company would not have been able to survive in the long term. Limiting the number of domains, in general, limits the excess of limits. Although not directly, but still very effective.
Hard limiting the number of domains you may want is, unfortunately, a very important limitation for the reseller. As a reseller, you need to be as flexible as possible, because by the very nature of your business you need to be able to fill special niches in the market.
Large companies do not have flexible policies and often do not offer individual plans, because it is very difficult to manage a large number of individual plans. This is just what smaller hosting companies and hosting resellers can use to their advantage. Therefore, if you are a reseller, it will be best to be able to divide the volume and traffic you have in the way you need: into as many parts as you need, with sizes you choose. This will provide you with maximum flexibility and adaptability, which are always very important in a competitive environment.
As a reseller, you, in general, buy volume and traffic at one price or another and sell them at higher prices. It is highly advisable to make it so difficult for your customers to find out who your provider is, because it may occur to them to contact him directly, which, of course, is not for you.
The anonymity of the reseller, it should be noted, may have varying degrees of severity. There are some measures that the reseller hoster may well take to protect the anonymity of resellers. Private name servers, for example, provide the highest level of anonymity and create an image of professionalism.
Imagine that you are sending information about the name server to your customers. Which of the following options seems to you more professional: ns1.yourownhost.com, ns1.nonsensename.com or ns1.yourdomain.com? I believe that the answer is obvious: ns1.yourdomain.com, which is a private name server.
Some hosters install a separate fee for private named servers, so you may want to be careful also in relation to this aspect.
Note that in most cases, if someone really wants to find out who is behind you (who really is the provider), he will almost certainly get this information. Therefore, you should not brag about “your servers” or, worse, “your data center” if you are just a reseller. If someone asks, “Are you a reseller?”, It’s better to tell the truth and admit that you really are a reseller. As I’ve heard a million times, honesty is the best policy. You can not catch a lie if you do not lie. Everything is very simple!
Tips on how to become a successful hosting reseller
All successful hosters emphasize the importance of a good business plan. The plan should define the goals and means of achieving these goals. Of course, real life does not go exactly as planned, but the desire to work on a good plan actually helps to concentrate on the important and not be distracted by any nonsense.
Knowledge is of particular importance. It is unlikely that any client will linger for a long time at the hoster, who is not able to provide an answer when it is required. Yes, you can be a reseller, but you will also be a kind of hoster, and you will need to act like a hoster! Ignorance of the answer is no excuse. This is exactly what is unacceptable for the client. You must be a connoisseur.
Of course, your own hoster will help you, but any hoster will be angry if you ask stupid questions as a reseller. You should be able to instruct your customers about how, for example, to create a POP email account in Outlook, or how to create an email account in their control panel, as well as about other common tasks.
In addition, you should daily learn more and more new knowledge. Sooner or later, the day will come when a dedicated server will be more than economical for your business. You need to prepare for this day, the day when you will have to be able to act as an administrator of your own server. To become a successful hosting reseller, you need to prepare yourself to become a serious hoster.
Most of those who run a serious and successful hosting business, have a fairly wide knowledge in various fields. They have knowledge of software and related hardware. They know how the Internet functions, they have knowledge of computer networks, they understand web design and programming, they understand marketing of the Network, and most of them are specialized in one or even several of the mentioned areas. The above tells you what is needed in order to become a successful hoster.
Unfortunately, as in any other business, you also need intuition and, moreover, a little luck!
Is it worth cooperating with reseller?
I noticed a certain tendency (I don’t know if it is very new, but it cannot be that it was very old), consisting in the fact that many people are looking for hosters and at the same time find out specifically whether the hoster is not a reseller. Obviously, they decided that the reseller is not for them. Why this happens, whether this attitude is correct or not – these are the questions that I will try to answer below …
Who is the reseller
The word reseller comes from the verb resell, which means resell, i.e. sell something after they bought it. Based on this definition, almost any person who sells something is a reseller, at least to a certain extent, because almost everything, even a service, requires you to purchase certain tools or services that, in a certain sense, are resold after some time.
Hosters who rent servers from a data center and then sell shared hosting and / or hosting accounts of resellers or any other type of package actually resell what they bought from their provider. However, they are considered as full-fledged hosters. Of course, they do their best to ensure that the servers are properly managed and reliable, that support is provided, so they are refining what they bought, however, in essence, they are only resellers.
Not taking into account the above, the term “hosting reseller” in a relatively short period of time began to mean almost exclusively a subject who buys a certain amount on any server (reseller account) and then sells it to others in smaller parts (of course, this process involves not only as such, but for the sake of simplicity I have only mentioned it).
Typology of hosting resellers
As it was noticed by many people who revolve in this field of activity, almost anyone can become and becomes a hosting reseller. Regardless of their chances of success, there are several types of individuals who are prone to becoming hosting resellers.
One type of individual who sooner or later comes to become a web hosting reseller is a person who wants to try his hand on the Internet, and he does not have any other business ideas, or at least There are no business ideas that are better than this.
Hosting a reseller doesn’t cost much, and for many this activity seems to be an excellent business in which you simply win customers, and then they pay you monthly bills. Such resellers are not aware of the fact that for a successful business something much more is needed, and as a result of the mistakes they make, the reputation of the resellers as such is inflated.
Another type of hosting reseller is an individual who consciously wants to do the hosting business, but he doesn’t have enough money and / or he doesn’t have all the necessary knowledge to act as the server administrator, so he decides to start small to acquire knowledge. It is believed that a reseller account is a very good way to learn more about hosting.
Some individuals prefer to go the other way: they find a job at the hosting company to figure out what’s inside, and then, or even still working at the hosting company, they organize their own small hosting business, some of which use reseller accounts. Such resellers are usually better prepared and know what they are doing.
Many hosting resellers are essentially web designers. Since most web designers often create websites for small entrepreneurs, who usually have little experience or no experience in how the Internet functions, they often become a kind of web consultants, web designers, web designers for these entrepreneurs. -masters and even search engine optimization specialists.
When a hosting problem arises, the web designer is practically offered the opportunity to make websites that he has developed at high prices (I emphasize the word high). The prices at which small entrepreneurs pay for hosting are often two to three times higher than the norm (whatever it may be) existing in the hosting industry as a whole.
Since most web designers do not have the qualifications of server administrators, they prefer to use reseller accounts to host their customers. Reseller accounts are often the best option, as they provide flexibility at reasonable costs, both time and money.
In exactly the same way, a search engine optimization specialist can grab a piece in the hosting industry at the first opportunity – although this may not happen all that often.
The fact that the cost of a reseller account is affordable to almost anyone allows anyone who does not have enough money to organize another type of business to start a web hosting business as a reseller. Just here lies the danger for both the reseller and his clients. If a reseller does this just because he has nothing else to do, and not because he has the necessary abilities and inclinations and he is ready to do this kind of work right now, no one will benefit: neither the reseller nor the client.
Should I work with a reseller in the field of hosting?
This is a million dollar question, and it is difficult to give an unequivocal answer to it, because such a question simply does not exist. However, if you are looking for distributed hosting, it’s quite natural to ask if you should deal with a reseller. As I have already noted, some people have essentially excluded resellers from among their potential hosts, and they have grounds for this – which I will try to explain below.
The first reason is that the reliability, uptime and server performance are almost entirely dependent on the upstream provider (hoster behind the reseller). If we assume that the reseller was able to find a cool upstream hoster, he may well resolve all these problems, however, as they say, if it were for that! The search for dairy rivers and honeymoon for many hosting resellers (if not for most of them) ends up being hosted for a few bucks a month on overloaded servers with questionable stability and performance, frequent downtime, etc., in turn, it translates into poor quality of services provided to the end user.
Another big problem may be the reseller’s level of competence. The very ease with which you can become a reseller, as well as the fact that almost any person, or, as a certain user of the WebHostingTalk forum once said, “whoever gets, or even Bug,” can be a reseller, inspires in some people have big doubts that you can trust the hosting reseller itself.
I will not argue that it is better not to deal with a reseller, but there are things that can hardly be expected of him. For example, most resellers do all the work alone (and the reaper, and the reaper, and igrets), so round the clock support 7 days a week, 365 days a year can not be provided without subcontracting for this support. It will not be economically feasible with small volumes, so most resellers provide the entire amount of support on their own, although, of course, round-the-clock within 7 days a week is not provided.
In addition, the freedom of a reseller on the server is limited. The reseller is not able to do some work, and he has to ask his host to do this work for him. As a result, it takes more time to resolve such issues.
As a plus, it can be noted that the reseller often gets to know his clients and their needs closely enough, and the client-reseller relationship often becomes very close. For some people, a friendly tone means more than if working capacity is maintained for 99.99% of the time. If you are one of these people, then the reseller is what you need.
As I noted above, web designers often use reseller accounts to host their clients’ websites. Most of these customers are representatives of small businesses, who have no idea how the Internet actually functions, and they are delighted that someone solves problems related to using the Internet in the interests of their business on a turnkey basis. They often simply do not have the time or the knowledge to find the hosting provider on their own and to resolve issues that may arise with it. They need a turnkey solution, and if the web designer will be at hand at the right moment it seems to me that this is the right approach.
Afraid question: Are you a reseller?
Yes, this is a question that most resellers fear, and which may even cause irritability in some of them. What and why should they answer such a question? Do they openly admit that they are resellers? If they all recognize their resellership, they will most likely be asked the following, creepy question for them: who is your provider?
If the first question indicates that they are dealing with a potential client who does not really want to contact the services of resellers, then the second question is already an order of magnitude more trouble. The problem here is not only that they can miss this deal for the reason that they are v resellers, but also that they most likely will really miss this deal due to the fact that their provider offers similar services at lower prices.
And if an honest person admits that he is just a reseller, nevertheless, do not expect that they will share with you very personal information about who their provider is.
The truth is that in most cases it is possible to determine whether the hoster is a reseller. For this, perhaps, it will take a little knowledge, but in most cases the reseller can be calculated quite quickly v is a matter of a few minutes.
Resellers, however, are not very happy when their real status becomes known, and their hosters go to great lengths to ensure their confidentiality and anonymity.
Reseller accounts are not just for hosting resellers. Buying a reseller account can be a very cost-effective option for those who have a lot of their own websites. In addition, it improves handling. There are, however, at least one mine that I know. If the server collapses, it will negatively affect not only one of your sites, but all your websites. This could be a low blow!
Question to myself: Would I buy hosting from a reseller?
Certainly yes, but the situation is such that I would not contact the reseller due to the lack of feedback from customers. Hosting resellers have relatively few customers, so it is very difficult, and often impossible, to find reviews prepared by their customers, since they are simply not available! There is one small hope: to visit their support forum, if there is one. However, their support forums, even if they exist, are also likely to be empty.
I really appreciate the reviews (some may even say that they are too high), and I would not use a hoster who does not have at least a few positive reviews sent to his clients for free. That is why I cannot imagine the possibility of agreeing to using the services of a reseller, but if it turns out that a certain reseller is a competent guy from among my friends, or he will be recommended to me by this kind of friend, then I will think about what I may It is worth contacting him for services.